An independent product design studio
Designed from the roots, up.
Intentional research, considered strategy, and precise UI for founders and start-up teams building something that matters.
An independent product design studio
Intentional research, considered strategy, and precise UI for founders and start-up teams building something that matters.
What we do
We help define what to build and why before a single pixel is placed. Roadmap framing, opportunity mapping, and prioritization grounded in real evidence. See it in action in how we scoped LaunchCTRL's MVP.
Interviews, usability studies, field observation. We go to where your users are and surface the real problem beneath the obvious one, the way we did with Backpack's booking research.
Interfaces that feel inevitable. We design every screen, state, and interaction from first principles with craft, clarity, and your users at the center.
Component libraries, token frameworks, contribution guidelines. The shared language that keeps your product consistent and moveable as it scales, like the one we built for Understory AI.
From rough concept to high-fidelity interactive prototype. Testable, shareable, and fast enough to let you change direction before it costs you.
The mark, the palette, the voice. We build visual and verbal language that holds up from pitch deck to product... and everywhere in between.
Five days from fuzzy problem to tested prototype. We facilitate focused sprints built on the Google Ventures design sprint methodology that align your team, compress months of debate into a single week, and give you real user signal before you commit to building.
Approach
We start in the field: interviews, observation, the patient kind of research that surfaces the real problem instead of the obvious one.
Strategy and design grow together. We plan and shape the product before we ever open a design or coding tool.
We stay close after launch: measuring, refining, helping the work take root inside your team. Start a conversation when you're ready.
Selected work
Dig deeper into any project to see what we can do for you.
The studio
Forage is a small product design studio working with founders and teams who care about craft.
We bring research, strategy, and design under one roof so the work stays whole. No handoffs, no decks-for-decks. Just collaboration with people building something that matters.
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